Case studyInternal project

Rotenberger Ventures

A formal website for a new holding company.

A five-page website for Rotenberger Ventures, LLC, a new holding, investment and real estate company based in Jeffersonville, Indiana.

Business: Rotenberger Ventures, LLC
Industry: Holding company, investment and real estate
Relationship: Same founder as EBRO Studio. An internal project, not a paying client.
Work done: Website design
Logo
Development
Phone and tablet layouts
Accessibility
Search engine setup
Status: Completed — Pending LaunchFinished November 2026

01The project

One founder, two separate businesses.

I'm Elijah Rotenberger. I founded EBRO Studio, and I also founded Rotenberger Ventures, LLC, a holding, investment and real estate company based in Jeffersonville, Indiana. When Rotenberger Ventures needed a website, I designed and built it through EBRO Studio. Nobody hired me for it. It's an internal project.

The company is new. It plans to start businesses, buy into existing ones and own property, but it doesn't own any of those yet. The site had to explain that plan clearly without making up a track record or filling space with numbers.

I also wanted the two businesses to look nothing alike. My first draft borrowed too much from the EBRO Studio site, so I started the design over.

02 · The design

Its own look, separate from EBRO Studio.

Rotenberger Ventures is a holding and real estate company, so it needed to look formal and steady. EBRO Studio's own site is more modern and casual. Keeping them apart lets each one suit the people it's for.

A traditional layout
Centered pages, the company name at the top, and sections numbered I, II and III. It reads more like a printed company document than a startup website.
Serif fonts and a new logo
Libre Caslon for headings and text, with Jost in small capitals for labels. I drew an RV monogram and wordmark, and used the same artwork for the browser icon and link previews.
A few quiet colors
Off-white backgrounds, dark green panels and thin brass-colored lines. There are no stock photos. The type and colors carry the design.
An honest holdings page
The Ventures page lists six kinds of holdings, each marked “None” for now. When the company starts or buys something, it's added to the site's data and the page updates.

Fonts

The home page introduction: “Building businesses. Investing in what lasts.” set in Libre Caslon Display, with small Jost capitals above it

Libre Caslon Display: Headings
Libre Caslon Text: Body text
Jost: Labels, in small capitals

Colors

Stone · Page background: #ecebe5
Off-white · Boxed sections: #f6f6f2
Dark green · Panels and headings: #213229
Brass · Thin lines only: #9a8455
Ink · Text: #1a221e

Details

A closer look at the finished site.

The holdings list: businesses and real estate, six numbered lines, each showing “None” — The holdings list on the Ventures page. Every line says “None” until the company owns something.

The Approach page table of contents, Parts One to Four — The table of contents at the top of the Approach page.

A framed notice: not a fund, not raising capital, not a brokerage — A short notice that the company isn't a fund, isn't raising money and isn't a brokerage.

The green footer with the RV monogram, “Jeffersonville, Indiana”, a legal notice and “Built by EBRO Studio” — The footer, with the company's location and a plain legal notice.

The three areas of work in columns: Build, Acquire & Invest, and Real Estate — The three areas of work on the home page.

“A note on purpose” on the About page, set like a letter with a large first letter and a quote — The About page explains why the company exists, set out like a letter.

03 · The website

Five pages, on every screen size.

Home, About, Ventures, Approach and Contact. Each page has its own layout for phones and tablets instead of a shrunk-down desktop version.

The home page, top to bottom.

HeaderThe logo, the company name and links to the five pages.
IntroductionA dark green panel with a short summary and the company's three areas of work.
VisionTwo short paragraphs about what the company plans to do.
Areas of workStarting businesses, buying into existing ones, and real estate.
PrinciplesFive standards the company holds itself to.
HoldingsWhat the company owns. Right now that's nothing, and the page says so.

The full Rotenberger Ventures home page: header, green introduction panel, vision, three areas of work, principles, holdings and footer — The full home page on a desktop screen, shown in part.

The other four pages

Rotenberger Ventures Ventures page, titled “Our portfolio begins here.” — Ventures

Rotenberger Ventures About page, titled “An owner’s company.” — About

Phone menu
About
Approach
Contact

Rotenberger Ventures Approach page, titled “A deliberate approach.” — Approach

Rotenberger Ventures Contact page, titled “Correspondence.” — Contact

Desktop, tablet and phone.

I checked every page at eight screen widths, from 320 to 1920 pixels, and none of them scroll sideways.

Desktop: 1440 px
Tablet: 768 px
Phone: 390 px

04The build

How it's made.

Next.js 16
React 19
TypeScript
Tailwind CSS

Next.js and TypeScript

Built with Next.js 16, React 19, TypeScript and Tailwind CSS. Every page is generated ahead of time as plain HTML, so it loads quickly and there's no database to look after.

Accessibility

Headings in a logical order, a skip link, a menu that works from the keyboard, and large tap targets. Automated WCAG 2.1 AA checks found no issues on any page.

Search engine setup

Page titles, descriptions, a sitemap, structured data and link previews are in place. Search engines are told to stay away until the site launches.

Contact without a form

The contact page shows the email address with a copy button. “Send an inquiry” opens the visitor's own email app with the subject filled in, so there's no form to break or fill with spam.

05Where it stands

Finished, waiting to launch.

The site is designed, built and tested, and it's waiting to be published.

Until it launches there's no public link, so the screenshots on this page are the only way to see it.

Status: Completed — Pending Launch
Live site: Not public yet

Back to all work

Your website

Need a website?

Tell me about your business and what you need. I'll reply with a few questions, then a written plan and quote.

Southern Indiana · Louisville · Remote

Project overview